Janelle Sullivan - Founder
Zak Sullivan - Supportive Husband

Our Story

When I went looking for a wedding dress, I thought there would be a plethora of dresses available in Provo, Utah. I was on a budget, but surely there would be plenty of stores that would cater to that, seeing that Provo is a college town! I soon became discouraged when I found that even the sale or clearance racks were way outside of what I could afford. I tried places where people sold used dresses out of their homes, but the selection was so small, I could not find something that flattered my body. In the end, I hired a lady I knew from my hometown to make my dress from scratch.

​Although my dress turned out beautiful, my experience dress shopping in Provo left an unsettled feeling in my stomach. Many girls, as they grow up, picture how they will someday look as a bride. They see images on Pinterest of women in gorgeous dresses and cannot wait to be one of those beautiful brides, marrying the man of their dreams. I found myself thinking, just because a girl does not have a huge budget—she is putting herself through college, she does not have the surplus of money for an expensive dress, she is on her own or would rather use the money for other expenses—why should that mean that she cannot have the beautiful dress she has always dreamed of?

After a few months of marriage, my husband and I could not get rid of this feeling, so we decided to do something about it. An affordable wedding dress option in Provo was long overdue, and we might as well be the ones to make it happen! Fast forward several months of hard work and long hours, our dress shop is now open, and we cannot wait to help brides find the dress of their dreams and save money for their future.